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Feeding the machine
Travel & Tourism Dan Hutchinson Travel & Tourism Dan Hutchinson

Feeding the machine

Tourism businesses need to consider “machines and humans” in their marketing plans, with New Zealand at risk of slipping down the search rankings, thanks to AI trends, says a senior Tourism New Zealand marketing manager.

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The best in the business

The best in the business

Taupō's Stella Awards are back, with 47 finalists announced this week and a public vote introduced for the first time. 

Organiser Julie McLeod says the awards recognise businesses that deliver outstanding customer experience at every point in the process — from the first social media scroll to the time the customer walks out the door. 

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