Supercharging the local economy

24 Jul

The Track to Town event proved popular again in 2025. Photo: Mark Horsburgh

The Taupō District Council has provided figures showing the impact of the ITM Taupō Super 440 leg of the Repco Supercars Championship in April this year.

More than 51,000 fans attended over the three days, with many of those staying locally and accounting for 36,000 room nights.

Full economic data is still being analysed.

Council events and venues manager Steve Giles says the success of this year’s Supercars helps cement the district’s place on the international stage.

“Supercars is a sporting event like nothing else. We enjoy working with them and it gives us a chance to show to the world not only our unique culture and hospitality, but what a place like Taupō can achieve.”

Almost 3000 media reports mentioned the event, reaching a cumulative audience of more than 70 million people, while television audiences across 128 countries reached a cumulative average audience of more than 1.1 million viewers.

Supercars racing in Taupō has been guaranteed until 2028 and the Repco Supercars Championship will return in 2026 with its first-ever trans-island double header.

Taupō will host Supercars from April 10-12 next year, before making its way to the South Island debut at Ruapuna Raceway, Christchurch April 17-19.

EconomyEventsSupercarsBusinessMotorsport

Kim Manunui

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